Company News, Packaging News

L’Oréal and Texen Create Skincare Jar Cap from 100% Recycled Polypropylene

Cap is adaptable for different shapes of jar and for men’s and women’s skincare formulas like Cera Repair and Blue Therapy.

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By: TOM BRANNA

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Biotherm’s new skincare collection features packaging from recycled polypropylene (rPP). It's part of L’Oréal's strategy to reduce the environmental footprint of its packaging. The world's largest beauty company teamed with Texen to use plastic waste that ends up in the world’s oceans. The aim of Blue Beauty for Biotherm is to design circular products. This approach includes the use of recycled materials. The cap can be adapted for different shapes of jar and for men’s and wome...

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